strategic clarity. sustainable growth. real peace of mind.
Every engagement starts where you are. Building from the ground up, untangling what's gotten away from you, or catching up to your own growth. All work is AI-assisted, so you get the depth of twenty years of senior marketing experience with the efficiency of modern systems.
let's start with a conversation.
Most people come to me knowing something isn't working, but may not know what to name it.
Tell me where your business is right now and what feels stuck. I'll tell you honestly what I think would help, even if that's something other than working with me.
services menu
brand & positioning
Clarity Session — A focused strategic session to uncover what's really holding you back. You leave with a comprehensive written summary and your next big actions, in priority order. Choose this when you know something isn't working but can't yet name what.
Website Audit — A written review of your website's brand clarity, cohesiveness, and user experience, with clear next steps you can act on right away. Your website is often the first conversation someone has with your business. This audit shows you how that conversation is going.
Brand Foundations — The full groundwork. Mission, vision, and values; audience strategy for each group you serve; positioning; and a messaging playbook your whole business can run on. Most engagements start here, because everything else is built on top of it.
"Jill created a Brand Foundation Report and she was so present in our virtual conversations. She was so skilled at drawing out my strengths. I feel so much more clarity and confidence in that area now. She set me up with some really practical templates that I can use and adapt in real situations. I walked away with some clear next steps and a direction for where I want to go in weeks, months, and further down the road."
— Kirsten Nottleson, Hand in Hand Workshops
Repositioning — For when the business has grown past the story it started with. We audit what your brand currently says and where it's fallen out of step, rebuild the positioning and messaging around what you've actually become, and map how to introduce the change without confusing the clients you already have.
marketing strategy
Marketing Plan — A channel-by-channel phased plan developed from your unique business goals, your audience, and your business values. Designed with paced, effective action for sustainable growth.
Audience Strategy — Comprehensive research, segmentation, and persona development covering who you're for, where they already are, and what moves them. Delivered in a guide you can easily turn to every time you develop a new product, service, or piece of content.
Launch Support — For a book, a program, or a new offer that needs project management and implementation support.
content & voice
Content Studio — Done-for-you content each month across your channels, written in your brand’s authentic voice.
Messaging & Copy — For your website, your emails, and the language you end up reusing everywhere.
Voice Guide — So that anyone writing on your behalf still sounds like you.
Visual identity & Training
Identity System/Brand Guidelines — Logo, typeface, color, imagery, voice, and the files you need to communicate your brand visually.
AI Training — Hands-on training in using AI to automate workflows, draft content in your brand's authentic voice, and streamline your marketing, so you can get back to the work that means the most to you.
Team Enablement — Training your people so they can carry the strategy without waiting on you.
If one of them sounds like your situation, book a free consultation, and we'll work out which one you actually need.
where to start by business stage
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Start with Brand Foundations
The full groundwork. Mission, vision, and values; audience strategy for each group you serve; positioning; and a messaging playbook your whole business can run on. Most engagements start here, because everything else is built on top of it.
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You might want a strategic Clarity Session
Ninety focused minutes on what's really holding you back. You leave with a written summary and your next three moves, in priority order. First, let’s chat and see if it’s the right solution for you.
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Start with Repositioning
For when the business has grown past the story it started with. We audit what your brand currently says and where it's fallen out of step, rebuild the positioning and messaging around what you've actually become, and map how to introduce the change without confusing the clients you already have.